Penguin: 'Move Up' Clotaire Rapaille and Andrés Roemer in conversation

Why Some Cultures Advance While Others Don't.

Welcoming Dr Clotaire Rapaille (CEO and founder of Archetype Discoveries Worldwide) and Dr Andrés Roemer (journalist, diplomat, entrepreneur and academic; CEO and co-founder of Ciudad de las Ideas) to Second Home to talk through the societal and biological factors that determine whether cultures are able to ascend socially, economically and intellectually.

Interweaving science and statistics with human instinct and emotion, these maverick authors reconsider the modern world with a motion to improving it and devise a formula that will allow countries and individuals to assess their potential for upward mobility and ‘vote with their feet’. From how Starbucks understands both the Cortex and Reptilian parts of our brains and why statistics are like bikinis, to various cultural archetypes, the eccentric author duo bring a provocative new perspective to issues of cultural traits and inequalities on the world stage.

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