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The Business of Creating and Second Home partnered for a conversation dedicated to experiential marketing, specifically within the entertainment industry. Speakers included VP of Experiential at MGM Studios, Alyssa Bahadurian, Studio Marketing Executive and Owner of InterMark Strategy, Michael Fisk, Writer and Producer Jennifer Mangan, Founder of Little Cinema, Jay Rinsky, and Sterling Milan, the Head of Content for Westbrook Media.

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