Cultural trends: Cutting through bullsh*t

Senior behavioural analyst at Canvas8, Maud Carette, will reveal how brands can successfully read and respond to cultural trends in a way that resonates with people.

From memes to binge-watching and clean eating to dirty dining, in the fight for attention brands are increasingly anchoring themselves to cultural trends to inform their marketing strategy. And as Pepsi’s recent debacle proves, getting it wrong has never been easier.

Our member-only Be Better programme is designed to get people sharing their skills and knowledge, so that everyone in the community can be better (or even better!) when it comes to work and life.

These informal sessions include business masterclasses, self-improvement workshops and roundtable discussions.

This is a member only event. Please RSVP.