Breakthrough

Design Matters: Empathy Driven Design

12 Sep 2018

 / 11:00am to 12:00pm
 / Free
Event has passed

How can empathy help design promote wellbeing in the internet age? With the average person spending 20 hours a week on their phone, technology addiction is on the rise.

What happens if we stop thinking about User Experience and start designing for Human Experience?

Drawing on psychology, neuroscience and anthropology we explore how empatheic design will shape technology of the future.

Brought to you by Brand Genetics, an agency specialising in human-centred insight & innovation.

Design Matters is a two-week programme of talks and workshops celebrating design across industries and disciplines and exploring its changing nature in a digital age.

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