How to see the future

What if you could see the future – or at least – see what's coming a bit ahead of everyone else? Martin Raymond, founder of The Future Laboratory – built a business on that skill.

In this workshop the Viewpoint Magazine and LS:N Global editor-in-chief will teach some of the trend forecasting and consumer-insight techniques they use to understand and track trends and use them to inform their research, design and product development. By forecasting trends, we can begin to understand what drives and motivates consumers and help inform our decisions today.

One not to miss for anyone running a business or have an interest in brand strategy or consumer psychology.