Rory Sutherland on the power of ideas that don't make sense

Join advertising legend and behavioural scientist Rory Sutherland to learn about the surprising power of ideas that don't make sense.

Rory will share his provocative take on why the answers to some of the world's most pressing problems call for a departure from logic – using case studies from his work with the world's most impressive brands and influencers.

Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of its behavioural science practice. His TED talks have over 6.5 million views.