The Hidden Language

Founder and Director of brand agency Creative Semiotics, Chris Arning, will talk about how to use the power of semiotics in branding.

Chris advises clients such as the BBC, Netflix, Unilever and BMW on visual communication and in this session he will discuss how semiotics can be used in everything from ad campaigns, to logos and even street art.

Chris will give a brief introduction outlining what semiotics is and go on to explain how you can use it to think more deeply about what your brand really means.

Our member-only Be Better programme is designed to get people sharing their skills and knowledge, so that everyone in the community can be better (or even better!) when it comes to work and life.

These informal sessions include business masterclasses, self-improvement workshops and roundtable discussions.