Copywriting for Professionals

Award-winning copywriter Lara Jennings will share the 10 Commandments of Copy that professional writers follow religiously.

Lara has over 10 years' of experience as a writer. She started writing for London advertising agencies fresh out of uni and since then, she’s written for everyone from tech start-ups at Second Home, to Microsoft and McDonalds!

Whether you’re a writer or not, this crash course will teach you how to define your company’s tone of voice and how to write copy that sells .

Bring a notebook and a pen, and if possible, an example of something you’ve written/are writing for your company.

Our member-only Be Better programme is designed to get people sharing their skills and knowledge, so that everyone in the community can be better (or even better!) when it comes to work and life.

These informal sessions include business masterclasses, self-improvement workshops and roundtable discussions.