Frugal Innovation: Jaideep Prabhu

An opportunity to hear from Jaideep Prabhu, co-author of Frugal Innovation: How To Do More With Less and Director of the Centre for India & Global Business at Cambridge Judge Business School. His research and consulting expertise advances marketing, innovation, strategy and international business.

As a philosophy and body of research, Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success – while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

Expect an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. Frugal Innovation offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.