Future Forecast: 2025

In 2025, as we enter the halfway mark of this decade, many emerging ideas solidify into mainstream values.

Second Home invited Sarah Owen, a trend forecaster at SOON, founder of Futures Friends, futurist and social scientist with a background in studying digital culture and human values to take us on a deep dive into the next generation, the paradox of things speeding up and lives slowing down, as well as the pervasive nature of invisible technology.

Sarah also talked about the rise of eco-anxiety, new forms of faith and spirituality, and how neuroaesthetics – designing for emotion – will become an emerging design principle for retailers and brands.