How Brands Took Over The World

In this talk marketing strategists Paul Allen and Alejandro Arroyo-Yamin will explore the history of brands to find out how we got to where we are today.

Paul Allen is a Strategy Director at Saffron.

He has led the global brand strategy for Hakkasan Group and has also worked on brand strategy, innovation and consumer co-creation projects for the likes of Orange France, BT, The Sun, Channel 4 and P&G.

Alejandro Arroyo-Yamin is a Strategist at Saffron who has played a key role in the research and development of brand experience, thought leadership and communication strategies for clients including V&A, Flying Tiger Copenhagen, Hewlett-Packard Enterprise, Perkins Eastman and Oxford University.

Together they will explore the history of brands, looking back at decisive moments in the story of branding to help us understand the influence and power at play in brand identities today.

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