27 Apr 2017
Make interesting companies, not interesting advertising.
We all know that today great brands are the ones people talk about, not those who talk about themselves. The problem is, most brands aren't worth talking about.
They save their creativity for their ads whilst the real business underneath remains dull, confused, or worse.
This session will introduce you to a simple technique you can apply to any business to make it inspiring for the both its customers, and the people who work for it.
Founder of Basic Arts, Alex Smith, is an advertising strategy director who helps brands do less advertising.
He regularly contributes to Management Today, Campaign and Marketing magazines.
Our member-only Be Better programme is designed to get people sharing their skills and knowledge, so that everyone in the community can be better (or even better!) when it comes to work and life.
These informal sessions include business masterclasses, self-improvement workshops and roundtable discussions.
This is a member only event.