Robert Senior on Disruption

Do you remember Cadbury’s Gorilla?

Former CEO Worldwide of Saatchi & Saatchi Robert Senior shares his observations on disruptive businesses and why being purpose-driven is the key to prevailing today.

With over 30 years of marketing experience, his creative work includes sending a blaze of 10,000 coloured balls ricocheting down the hills of San Francisco to promote Sony Bravia televisions, making a Skoda out of cake, staging a flash-mob dance in Liverpool Street Station for T-Mobile and making the front page of the Financial Times with Cadbury’s gorilla.

Robert joins us as part of our year-long events programme in partnership with the British Embassy, bringing the best of British entrepreneurs, thinkers and innovators to Lisbon.