Staying Ahead of the Game with Jude Pullen

Something magical happens when creativity and commerce mix. Having the instincts and market information on what people want to buy is often just as critical as coming up with the amazing idea.

Technologist, Jude Pullen has worked on Lego, Sugru, and Dyson among others. Jude talks about the reality of the cost of making, consumer demand and making a profit.

This is an essential talk for any creative company with commercial ambitions.