The meaning of signs, symbols and colours in branding

Semiotics – the study of visual language – can be used as a powerful tool to raise awareness, develop associations and add value to your brand.

Whether it is through your communications, packaging or products, the signs and symbols that you use shape the consumer understanding of your brand and the meaning it has in different cultures.

In this talk with Founder and Director of Brand Agency Creative Semiotics, Chris Arning, you will learn what semiotics are and how you can use them to your advantage.

Chris will discuss binary oppositions, cultural capital and visual metaphors, and show how he has applied these methods for benefit of clients such as BBC, Netflix and BMW.