Trailblazing Teens: Demystifying Gen Z

Are today’s kids and teens addicted to technology, or just used to it?

Whether it’s a teen obsession with social justice or a desire to maintain a ‘streak’ on Snapchat – navigating the conflicting world of being an adolescent today often sees brands missing the mark.

For the first part in a new series aiming to deconstruct demographics, behaviour insights practice Canvas8 will blend cultural expertise and commercial understanding to unpick the mystery of Gen Z and reveal how brands can better understand this generation.

Our member-only Be Better programme is designed to get people sharing their skills and knowledge, so that everyone in the community can be better (or even better!) when it comes to work and life.

These informal sessions include business masterclasses, self-improvement workshops and roundtable discussions.