The Pavilion

October 2017 – February 2018

Introduction

The Pavilion will allow visitors to experience architecture through simple elements: structure, light, transparency, form, sensitivity, change, surprise, colour and materials.

Designed by award-winning architects selgascano as the 2015 Serpentine Pavilion, the Pavilion is relocating from the lawns of the Serpentine in London to Los Angeles Natural History Museum’s Tar Pits with its own world-leading cultural programme in Summer 2017.

Serpentine Pavilion – June 2015
Serpentine Pavilion – June 2015

Serpentine Pavilion – June 2015

Serpentine Pavilion – June 2015

About the Pavilion

The Serpentine Pavilion is one of the most visited architectural and design exhibitions in the world presenting innovative, unique structures by some of the world's most pioneering architects.

selgascano’s work has been exhibited at MoMA and the Guggenheim in New York, MIT, and at the Venice Architecture Biennale in 2012.

An amorphous, double-skinned, polygonal structure, each entrance to the Pavilion allows for specific journeys through the space, characterised by colour, light and irregular shapes with iridescent volumes.

At the heart of the structure is an open space which will host a world-leading contemporary cultural programme throughout summer 2017.

Lucia Cano & Jose Selgas at the Serpentine Pavilion – June 2015
Serpentine Pavilion – June 2015

Lucia Cano & Jose Selgas at the Serpentine Pavilion – June 2015

Serpentine Pavilion – June 2015

La Brea Tar Pits
5801 Wilshire Blvd
Los Angeles
Avenida 24 de Julho
US

The Pavilion will be located in the LA Natural History Museum’s Tar Pits, which have combined annual visitation of over 1.5 million people.

Cultural Programme

The selgascano Serpentine Pavilion will be one of LA’s most high profile and contemporary cultural venues in 2017, featuring world-class art commissions, performance art, music, film, dance and literature, as well as exclusive dinners and social occasions.

The Cultural Programme will be directed by leading arts institutions and curators, including:

  • LACMA’s Art + Technology Lab
  • The Natural History Museum of LA County
  • Hans-Ulrich Obrist, Director of the Serpentine Gallery, London
  • ForYourArt, founded by Bettina Korek
The Cultural Programme at the Pavilion will explore highly contemporary themes of environmental sustainability, water scarcity and biodiversity – under the title: ‘Art of the Natural World’.

Christian Wolff at the Serpentine Pavilion
Architecture Talk at the Serpentine Pavilion

Christian Wolff at the Serpentine Pavilion

Architecture Talk at the Serpentine Pavilion

Audience & reach

The Pavilion had over 1 million social shares LACMA has over 1.2 million visitors per year and our speakers will come with millions of followers.

The Pavilion had 600,000 visitors in London between June 2015 and October 2015.

After such success the Pavilion is coming to Los Angeles from October 2017 to February 2018.

Serpentine Pavilion – June 2015
Marianna Simnett at the Serpentine Pavilion

Serpentine Pavilion – June 2015

Marianna Simnett at the Serpentine Pavilion

“An Instagrammers paradise...”

Oliver Wainwright, architecture critic of the Guardian,
on the selgascano Serpentine Pavilion.

Support the Pavilion

Connect your brand with world class innovation, education,creativity and cultural luminaries through an association with the Pavilion.

US contacts

Marina Kurikhina
Brook Rohrbach

UK contact

Tatiana Lilley

Serpentine Pavilion – June 2015
Serpentine Pavilion – June 2015

Serpentine Pavilion – June 2015

Serpentine Pavilion – June 2015

If you are interested in hearing more about the Pavilion, please sign up below.

We look forward to hearing from you.