Branding for Digital

Today the startup ecosystem is becoming a crowded place with thousands of great ideas being developed. Focus is almost always on product and functionality, but without brand identity customers will struggle to differentiate on solution from another and relate to their offering.

Find out why branding is so important for tech companies to feel personalised and speak directly to their target audience with co-founder of Polleni, Rog How.

Rog studied at the University of Bristol and has worked in radio production for national and international stations in the UK and Australia.

He has also worked in marketing and audio branding at the BBC alongside agencies such as Fallon and Red Bee. At the BBC, Rog led the stakeholder management and production of the radio element of projects such as the Royal Wedding, the Olympics and General Election.