Market fit & The Art of Strategic Thinking

The number one reason start-ups fail to succeed is due to lack of market fit. This workshop introduces you to the fundamentals of thinking strategically to help you approach market fit analysis more effectively – customer insight, feedback loops, and aligning problem and market.

You'll leave with the tools to analyse your current market fit and the ability to approach problems and challenges more strategically.

This session is led by marketing consultant Lauren Paton. Lauren has over 15 years of experience in strategic marketing, her expertise is varied and includes global brands like Amazon and Disney, as well as a failed start-up. She’s deeply passionate about combining the data driven with the creative to help entrepreneurs scale their businesses.