”
Second Home is simply dazzling and beyond belief.”
Alain de Botton, philosopher and writer
"A place where nature acts as a catalyst for creative sanctuary and innovation.” AnOther Magazine — Learn about membership
Thursday 21 June 2018 –
6.30pm to 8pm
Lisboa
What insights can a beverage brand like Pepsi gather from a Brooklyn hipster barbershop? How can a San Francisco bouldering gym spark new ideas for a pet food brand like Purina?
Cultural insights expert Stephan Paschalides discusses the power of parallel-category inspiration and the value of in-person experiential research as a tool for uncovering unexpected insights which can translate into business opportunities.
Stephan is the founder of Now Plus One, a cultural insights consultancy that curates deeply engaging ethnographic experiences that get brand teams out of the office, trigger their imagination and help them solve problems in new ways.
What insights can a beverage brand like Pepsi gather from a Brooklyn hipster barbershop? How can a San Francisco bouldering gym spark new ideas for a pet food brand like Purina?
Cultural insights expert Stephan Paschalides discusses the power of parallel-category inspiration and the value of in-person experiential research as a tool for uncovering unexpected insights which can translate into business opportunities.
Stephan is the founder of Now Plus One, a cultural insights consultancy that curates deeply engaging ethnographic experiences that get brand teams out of the office, trigger their imagination and help them solve problems in new ways.
Second Home is simply dazzling and beyond belief.”
Alain de Botton, philosopher and writer
"A place where nature acts as a catalyst for creative sanctuary and innovation.” — Learn more about Second Home
Lisboa
What insights can a beverage brand like Pepsi gather from a Brooklyn hipster barbershop? How can a San Francisco bouldering gym spark new ideas for a pet food brand like Purina?
Cultural insights expert Stephan Paschalides discusses the power of parallel-category inspiration and the value of in-person experiential research as a tool for uncovering unexpected insights which can translate into business opportunities.
Stephan is the founder of Now Plus One, a cultural insights consultancy that curates deeply engaging ethnographic experiences that get brand teams out of the office, trigger their imagination and help them solve problems in new ways.
Second Home is simply dazzling and beyond belief.”
Alain de Botton, philosopher and writer
What insights can a beverage brand like Pepsi gather from a Brooklyn hipster barbershop? How can a San Francisco bouldering gym spark new ideas for a pet food brand like Purina?
Cultural insights expert Stephan Paschalides discusses the power of parallel-category inspiration and the value of in-person experiential research as a tool for uncovering unexpected insights which can translate into business opportunities.
Stephan is the founder of Now Plus One, a cultural insights consultancy that curates deeply engaging ethnographic experiences that get brand teams out of the office, trigger their imagination and help them solve problems in new ways.
Second Home is simply dazzling and beyond belief.”
Alain de Botton, philosopher and writer
We’re currently full, but we’ll be in touch as soon as something right for you comes up.
If you’d still like to come and have a look around the space and find out more about membership at Second Home, we’d love to show you around.
Tours for start in .
We’ll be in touch nearer the time to arrange your visit. If you’d like to come in sooner to see Second Home and hear more about membership, we’d love to show you around our space in Spitalfields.