20 Jun 2019
A combination of art and science goes into creating a brand that punctures through the noise and does that magic thing of making people feel a connection. This session by D&AD sets out what it really takes.
It’s led by Uri Baruchin, a 20 year veteran brand builder, with big clients like Nestle, Sony and Mini as well as several smaller startups.
Uri offers an essential playbook on the practical steps involved: setting out a clear mission, appraising the competition, simplifying the proposition and coming up with an identity, tone and brand strategy.