Creating a Killer Brand

20 Jun 2019

 / 8:00am to 9:00am
 / Free
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A combination of art and science goes into creating a brand that punctures through the noise and does that magic thing of making people feel a connection. This session by D&AD sets out what it really takes.

It’s led by Uri Baruchin, a 20 year veteran brand builder, with big clients like Nestle, Sony and Mini as well as several smaller startups.

Uri offers an essential playbook on the practical steps involved: setting out a clear mission, appraising the competition, simplifying the proposition and coming up with an identity, tone and brand strategy.