27 Jun 2019
"Consumer perception of wellness is evolving to include spiritual, emotional and mental health, in addition to physical. This is largely in pursuit of dealing with stress and anxiety, which is increasing high at the moment.
Millennials are known as the burn out generation and more than 90% Gen Z is stressed out.
Savvy brands are plugging into this with wellbeing and mindfulness focused products, events and experiences, all tethered to their existing offerings.
Hear founder of The Late Majority, Dan Phan, discuss the macro trend of the Anxiety Anecdote – how all industries from finance to retail can evolve to fit this need, and lead an activity that can meet future customer demands."