The Art of Selling

You’ve just had a really exciting meeting with a hot prospect. They appreciate how your services/skills/technology is exactly what they need, but how do you stop it from all going wrong?

Learn the art of selling and how to avoid some of the classic pitfalls with business coach and founder of VCO Global, John Niland.

In this workshop we’ll go through the most common pitfalls, answer key questions to uncover where the real value lies, learn how to make space for these questions and his theory of the seven steps of value-centred selling.

John is one of the co-founders of the European Forum of Independent Professionals, who are advocates in Brussels for better trading conditions for freelancers.

He’s also a published author – books include Hidden Value, Opportunity Conversations and The Courage to Ask.