Talk & Discussion

Uncovering Unexpected Insights

21 Jun 2018

 / 5:30pm to 7:00pm
 / Free
1st Floor - Time Out Market Lisboa
Mercado da Ribeira
Avenida 24 de Julho 1200-479 Lisboa
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What insights can a beverage brand like Pepsi gather from a Brooklyn hipster barbershop? How can a San Francisco bouldering gym spark new ideas for a pet food brand like Purina?

Cultural insights expert Stephan Paschalides discusses the power of parallel-category inspiration and the value of in-person experiential research as a tool for uncovering unexpected insights which can translate into business opportunities.

Stephan is the founder of Now Plus One, a cultural insights consultancy that curates deeply engaging ethnographic experiences that get brand teams out of the office, trigger their imagination and help them solve problems in new ways.