07 Dec 2017
In this session Alejandro Arroyo-Yamin – strategist at Saffron – will explore tools and case studies for successful brand management and talk about how to make your brand flourish beyond strategy and logo.
Alejandro Arroyo-Yamin has played a key role in the research and development of brand experience, thought leadership and communication strategies for clients including V&A and Oxford University.
Our member-only Be Better programme is designed to get people sharing their skills and knowledge, so that everyone in the community can be better (or even better!) when it comes to work and life.
These informal sessions include business masterclasses, self-improvement workshops and roundtable discussions.