Kickstarter & CRL present: Building Community for Hardware Products

Top industry tips presented by Kickstarter and Central Research Laboratory on how to build intentional audiences and long-term advocates for your hardware product.

You’ll be hearing from the PR agency Proper Propaganda (Jackson Wightman) and digital ad specialists Jellop (Gil Shterzer), who have together advised hundreds of hardware campaigns.

We’ll also speak to Magalie Belmo, Head of Marketing at Primo Toys, one of Kickstarter’s biggest educational tech success stories. She’ll reveal how Primo have grown and engaged their passionate community of over 10,000 backers.

The event will be co-hosted and introduced by Mat Hunter at Central Research Laboratory, the UK’s first purpose-built hardware accelerator, and moderated by Heather Corcoran of Kickstarter.

Tickets are free for members and £3 for non-members.

All proceeds from our cultural programme go to the Kibera Hamlets School in Nairobi, where Second Home has funded the construction of a new school building designed by our architects Selgas Cano.